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Winning Strategies with Facebook Ads: A Marketer's Guide @ #SMX SOCIAL

#SMX Social Conference Session Preview: 20+ Experts To Share Platform Specific Marketing Tactics for Facebook, Instagram, Twitter, Vine, Pinterest, Reddit and more!

Here’s an overview of what to expect if you’re attending SMX Social Media, November 19-20th at the ARIA Las Vegas. Still need a ticket? Register today to secure your spot!

1. Winning Strategies With Facebook Ads

Paid social advertising has been one of the fastest growing areas of digital marketing, and like all other areas of digital, changes at a rapid pace. Just recently, Facebook Ads unveiled major upgrades for campaign structures, allowing advertisers to better manage their social targeting and bidding strategies.

With other new features, such as theFacebook/Atlas ad-serving platform rising up to challenge Google DoubleClick, the opportunity for advertisers to tap into the power of audience based targeting and interest segments is massive.

In this session led by our own paid media reporter Ginny Marvin, attendees will hear more about the features available to advertisers from Beth Horn, Retail Business Lead at Facebook, as well as campaign management strategies from experienced agency marketers Ian Mackie of Point It andPaul Steketeeof Addressomo.

Need to learn more about the opportunity with Facebook Ads? Review Marketing Land’s most recent articles about Facebook Advertising ahead of this session to learn more about Facebook’s evolving capabilities, and how advertisers are using first-party data, testing ad formats and messaging to meet engagement and revenue goals.

2. Up Close With Twitter Cards

Like Facebook’s Open Graph meta data,Twitter Cards have unlocked a world of possibilities for marketers to get more attention in the social stream, using everything from attached media, to app download calls to action, as well as e-commerce and lead gen cards.

3. Leveraging LinkedIn For A Wider Network

LinkedIn is the B2B Marketer’s BFF. It’s also not just for job seekers anymore, it’s become a popular publishing platform for professionally focused content and is a natural place to share news about your company. What’s more, LinkedIn’s various paid options can boost brand awareness and help attract fresh new audiences based on interests.

With over 300 million users, it’s also social network you can’t afford to ignore. Marketers are exploring new ways to use the LinkedIn platform to build influence and following, and this session with Lisa Buyer will introduce you to a number of fresh new ideas and features fromLinkedIn.

View the full lineup here:

Facebook To Curtail Unpaid Ads by Brands

I guess this #paidSocial thing might stick around :-$ Facebook Will Curtail Unpaid Ads by Brands #socialAdvertising

On Friday, the company told marketers that if they wanted to reach customers on Facebook, they needed to buy an ad.

The company said it was responding to feedback from its users, who were complaining about too many promotional posts.

It’s a clear message to brands: If you want to sound like an advertiser, buy an ad,” said Rebecca Lieb, a digital advertising and media analyst at the Altimeter Group.

Even posts from big advertisers that spend millions of dollars on Facebook ads will vanish from the news feeds of their fans unless they turn them into ads.

Facebook says that it’s all for the good of the users and that creative, engaging posts will still attract attention and bubble up into the feed.

Brian Boland, a Facebook vice president who oversees marketing of ad products, said that the latest changes were not motivated by a desire to increase ad revenue but to make Facebook users happier, which helps everyone, including advertisers.

He said Facebook surveyed several hundred thousand users, who complained that they were seeing too many useless promotional posts in their news feeds. While some were paid ads, about two-thirds were posts from brand pages, so Facebook decided to downgrade their chances of showing up in the news feed.


Facebook Will Curtail Unpaid Ads by Brands

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